- ISBN13: 9781422104347
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Why Not? is a primer for fresh thinking, for problem-solving with a purpose, for bringing the world a few steps closer to the way it should be. Idealistic? Yes. Unrealistic? According to Why Not? authors Barry Nalebuff and Ian Ayres, no. Illustrated with examples from every aspect of life, Why Not? offers techniques which will help you take the things we all see, every day, and think about them in a new way. Great ideas are waiting. Why not be the one to discover them?Yale professors Barry Nalebuff and Ian Ayres engage readers in an intriguing oxymoron. They believe invention can be automated. Why Not? outlines a populist high-octane approach to creative problem solving. “We aspire for this book to change the way people think about their own ability to change the world.” The authors’ ideas and examples–from adopting British water conserving toilets to having telemarketers pay you to listen–bristle with energy, conviction, and occasional loopiness. Their approach upends cliched problem solving models by asking, “What would Croseus (the ancient rich king) do?” They take Edward de Bono’s lateral thinking out for a spin, suggesting pay for view television might include a fee for eliminating commercials.
Nalebuff and Ayres are at their best in exploring “Idea Arbitrage,” a tool for applying one solution to a host of other problems and yielding day care at IKEA, corporate vanity stamps, and library coffee houses. Some promising concepts, such as the technique of leveraging mistakes to create new solutions, are not as clear as others. Overall, the authors make an entertaining case for the idea that innovators are made and not born. –Barbara Mackoff
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Manufacturing Planning & Control for Supply Chain Management, 6e by Jacobs, Berry, and Whybark (formerly Vollmann, Berry, Whybark, Jacobs) is a comprehensive reference covering both basic and advanced concepts and applications for students and practicing professionals. The text provides an understanding of supply chain planning and control techniques with topics including purchasing, manufacturing, warehouse, and logistics systems. Manufacturing Planning & Control for Supply Chain Management, 6e continues to be organized in a flexible format, with the basic coverage in chapters 1-8 followed by the last four chapters that focus on the integration of manufacturing with the supply chain. Each chapter provides a managerial issues overview, a detailed technical presentation related to the topic, company examples, and concluding principles. This book is the essential desk reference for Supply Chain Planning and Control techniques.
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