Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, … >>

There s a buzzword that has quickly captured the imagination of product providers and investors alike: “hedge fund replication”. In the broadest sense, replicating hedge fund strategies means replicating their return sources and corresponding risk exposures. However, there still lacks a coherent picture on what hedge fund replication means in practice, what its premises are, … >>

What is the Arabic term for “suicide bombing”? What phrase would be used to describe “peacekeeping forces” in the Arab media? Or “economic sanctions”? In light of recent developments in the Middle East, it is essential that scholars, journalists, government workers, military personnel, businesspeople, and diplomats familiarize themselves quickly with Arabic-English translations for many of … >>

Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century tools for marketing decision making

Recent corporate scandals, together with the effects of globalization, have led to an increasing interest in corporate governance issues. Little attention has been paid, however, to international laws and recommendations dealing with corporate governance in banking from a global perspective. This impressive international set of expert contributors – academics, practitioners and regulators – remedy the … >>

ISBN13: 9780787964641 Condition: New Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed “Leadership is personal. It’s not about the corporation, the community, or the country. It’s about you. If people don’t believe in the messenger, … >>

The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across. Now in its fourth edition, Internet … >>

ISBN13: 9781596985063 Condition: New Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed How free-market economies really work (and why they work so well)