Many individuals proclaim that global capitalism is here to stay. Unfettered markets, they argue, now drive the world, and all countries must adjust, no matter how painful this may be for some. Robert Gilpin, author of the widely acclaimed Political Economy of International Relations (Princeton, 1987), urges us, however, not to take an open and … >>
Chinese Business: Landscapes and Strategies
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Feb 032011
China has been the fastest growing economy in the world over the past twenty years, and its influence in the global economic and political arena is becoming increasingly stronger; it is expected that China will soon become the second largest trading nation in the world.
Other books cover only part of this growing picture, and the analysis and understanding of Chinese enterprises and competitors has been lacking until now. This key book provides a comprehensive, practical guide to business in China, featuring both theoretical/academic and practical perspectives. With a strong focus on the ways in which language, traditional thought and stratagem culture influence how Chinese do business, this book offers a complete view of industry structures and the competitive landscape, thus providing a framework for Western companies to develop successful business and marketing strategies.
International Economics
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Feb 022011
Thought-provoking and clearly explained, the new edition provides students of international economics and international business with a rigorous explanation of global economic theory and policy, both current trends and historic developments. It explores key models through case studies and review questions, enabling students to challenge the reporting of economic events by press and government alike.
 Global Political EconomyFeaturing carefully edited contributions from an impressive line-up of international scholars, Global Political Economy, Second Edition, is an authoritative introduction that covers all bases: contemporary theory, introductions to particular issue areas, and an extended debate on globalization that reflects a variety of perspectives. The second edition includes a new chapter on theoretical traditions (Chapter 2) … >> |
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 Elite China: Luxury Consumer Behavior in ChinaISBN13: 9780470822678 Condition: New Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed A ground-breaking exploration of the Chinese elite’s consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury … >> |
 Wiley Interpretation and Application of International Financial Reporting Standards 2011 (Wiley Ifrs) ReviewsA one-stop resource for understanding current International Financial Reporting Standards As the International Accounting Standards Board (IASB) makes significant strides in achieving global convergence of accounting standards worldwide, the International Financial Reporting Standards (IFRS) become extremely important to the accounting world. Wiley IFRS 2011 provides the necessary tools for understanding the IASB standards and offers … >> |
 Consumer Behavior and Culture: Consequences for Global Marketing and AdvertisingThe Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students-tomorrow’s marketing professionals-to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and … >> |
 The Regulation of International Trade, 3rd EditionThe new edition of this successful textbook retains its popular features and includes full coverage of new developments including the WTO talks in Doha, national attitudes to the Kyoto protocol and new material on case law. |
 GlobalCreated through a “student-tested, faculty-approved” review process with feedback from both students and faculty, GLOBAL is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners. GLOBAL answers the pressing question, “What determines the success and failure of firms around the globe?” Renowned international instructor, researcher, and consultant Dr. Peng integrates a … >> |
 Global Marketing: A Decision-Oriented Approach (4th Edition) ReviewsDrawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. |